Last updated on February 15th, 2025 at 12:05 am
Romania-based Superbet secured a $1.34 billion capital injection deal with Blackstone. According to bookie pay per head experts, HPS Investment Partners supported the agreement. As a result, Superbet improved its financial position for its global expansion.
With this fresh injection of cash, Superbet plans to solidify its position on a global scale and continue its rapid expansion. The operator reiterated its unchanged dedication to expanding its business in Brazil through strategic mergers and acquisitions, purchasing complementary companies, and improving its services through investment in cutting-edge technology.
With an initial investment of $180.5 million as a strategic minority shareholder in 2019, Blackstone has been an integral part of Superbet’s growth trajectory. In the time after, Superbet solidified its foothold in twelve more markets. After dominating the Romanian and Polish markets, it entered Belgium in 2021 by purchasing Napoleon Sports & Casino.
Superbet’s Capital Injection
The firm also has a product innovation center in Spain and operates in Croatia, where it has set up a central digital cluster. As one of the first operators registered under Brazil’s regulated market, Superbet also established a presence in the nation when it open a sportsbook. The market has suffered many operator certification delays, which have since been resolved.
The company obtained the required licenses from Romania’s Financial Supervision Authority and declared its intention to join the insurance and brokerage markets in July 2023. While Superbet’s founder, Sacha Dragic, takes a more active part in running the company, the newest financing round is finalized.
In 2019, Dragic relinquished control to Johnny Hartnett, a former executive of Paddy Power Betfair, and stepped back from day-to-day duties. Last year, Dragic returned to the role of co-CEO to guide the organization toward more significant strategic expansion.
In a statement on the refinancing arrangement, Dragic stated that it demonstrates their dedication to becoming world-renowned entrepreneurs. In addition, the co-CEO discussed the company’s unique business model that seamlessly integrates strategic investments in cutting-edge technology with a diversified product portfolio, taking into account the preferences of today’s buyers.
During the period when Superbet was actively negotiating the terms of its refinancing, financial advisory firms Morgan Stanley and Stifel played a crucial role by providing expert guidance and strategic advice throughout the process. Their involvement ensured that Superbet secured favorable terms supporting its financial stability and future growth.
Superbet Expansion
Herzog Fox & Neeman, Sidley Austin, and Loyens & Loeff Luxembourg handled the deal’s legal aspects. Citi served as Blackstone’s finance adviser, and Simpson, Thache & Bartlett was its legal counsel.
Raphael de Botton, senior managing director at Blackstone Tactical Opportunities, shared this upbeat outlook, praising Dragic as an entrepreneur and visionary with an outstanding management team. Furthermore, De Botton used the occasion to express their enthusiasm for continuing collaboration and look forward to prospects.
Along with the Independent League of Samba Schools of Rio de Janeiro, Superbet has recently been named the official betting site for Rio Carnival 2025. They will sponsor the parades and the Allegria and Rio Carnaval boxes. It will take place from February 28th until March 8th. It is part of their strategy to increase a sportsbook brand.
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