The next topic of the How to Be a Bookie series is player engagement. It is one way of increasing profits. However, keeping players active is a complex process. We’ll guide you through the process of how to keep players active to maintain or even increase profits.
There are three sorts of promoting efforts regarding having a successful bookie business. They are acquisition, branding, and retention strategies. Every one of them assumes an essential part in the achievement and improvement of any company on the planet. Notwithstanding, for this guide, we will discuss how to retain players and make them more active in the sportsbook.
The success of the sportsbook relies upon not losing players. Conversely, your business will stagnate if you can’t retain players. Thus, you must ensure that you can attract new players and keep existing ones.
How to Keep Players Active
Most bookies have trouble keeping their players active. It is a challenging task. However, you’ll have the advantage when using a bookie pay per head. The PPH will do most of the backend operations for you. Thus, you’ll have more time to manage players. Here are ways to keep players active in your sportsbook.
Promos and Bonuses – You can offer promos and bonuses to get new players and retain old ones. Many bookies use this method to attract players. However, ensure that you don’t overextend your finances when offering bonuses to players. We recommend offering what you can afford to pay and nothing more.
Diverse Betting Options – Players look for various betting options. If you have a wide range of betting options, players don’t need to look for them on other sports betting platforms. Instead, they’ll stay in your sportsbook to bet on sports. Aside from sports betting, you can also provide online casino games to keep players from switching to another gambling site. For example, Bwager.com offers both sports betting and online casino with their PPH services.