Online sports betting company 888 launched its SI Sportsbook in Virginia. They initially launched a sportsbook in Colorado in September 2021. Also, 888 wants to provide a unique sports betting perspective to players in Virginia. 888 brings its proprietary software with Sports Illustrated’s brand.
888 designed the SI Sportsbook to cater to the US market. It offers a scope of betting opportunities such as improved play-in sectors powered by official data from various leagues, including the National Football League, National Basketball Association, Major League Baseball, National Hockey League, NASCAR, and more.
888 told white label sportsbook sources that opening a sportsbook in Virginia with Sports Illustrated is a good follow-up after their successful launch in Colorado in September. Also, they see it as a milestone for its partnership with SI.
888 Launches SI Sportsbook in Virginia
SI Sportsbook hopes that it could attract more players from Virginia. Also, the new market will play a vital role in developing the sportsbook over the next couple of months.
As a component of the launch, 888 has joined forces with Virginia-based organization Virtual Entertainment Partners LLC, a Small, Woman, and Minority-owned organization. According to PPH sportsbook sources, their partnership aims to make commitments to minority networks across the state in terms of driving value, opportunity, and diversity.
Besides, 888 designs to extend its in-house SI Sportsbook to additional states before very long, proceeding to coordinate tools and feeds to SI’s advanced substance.